FAQ(20)

Essentials is five pages for a business with one place and one thing it wants people to do, whether that is call, book or ask a price. Standard is twelve pages instead of five, one for each service and suburb you work, with booking or quotes wired into your calendar and inbox. Complete is Standard plus whatever the job needs on top, scoped on the call before anything is built, and Custom is for work that is not one website. Care is separate: an hour of changes a month on Watched, four hours and half an hour on the phone on Looked after, or no care plan at all.

Yes, and nothing gets rebuilt to do it. You pay the difference between the two builds, and a change of care level lands on the next invoice. The site you already have is the spine of the bigger one.

Anything with somebody else’s invoice on it: a booking platform, a payment gateway, a stock photo licence, ad spend, and a photographer if the business needs real pictures taken. We name every one of them before we quote, you pay them directly, and we do not mark them up.

The hours, not the hosting. Hosting a static site costs almost nothing and we tell you exactly what it costs. The monthly buys the changes you ask for, the forms tested so an enquiry never quietly stops arriving, the speed watched, the backups taken, and someone who already knows your site answering the email. It is month to month, and if you stop it we hand over the code, the domain and the deployment.

You keep the site. We hand over the code, the domain and the deployment, and point you at hosting that costs between nothing and a few dollars a month. What you lose is us: the changes, the watching and the answers.

We tell you before we do the work, at the hourly rate written into your quote, or it waits until next month if it can. You will never find an hour on an invoice you did not agree to first.

Essentials is about four weeks from the day your words and pictures land with us. Standard is six to eight, because more of it is built rather than laid out. Complete and Custom are dated on the call, once the scope is settled. Whichever it is, the date is in the quote next to the number.

Usually, yes. Email, calendars, payments, accounts and your shop can all talk to the site. We check what yours can do on the first call, before we promise anything.

Yes, and for a narrower reason than most advice gives. Instagram is where somebody decides they like you; the site is where they check whether it is real before they pay. That is a different job: accreditation, actual client outcomes, and who the coaching is for. It is the job a profile cannot do because a profile is a feed, not an answer.

Usually not as a grid. A price table answers a question nobody arrived with and buries the one they did, which is whether this is for someone like them. We replace the checkout with a qualification: a short application that lets the coach price each person, which is what most coaches were doing on the phone anyway.

The proof. Accreditation, the numbers a real client moved, and who the programming is for, above the fold and before the price. Most template builds hide all three behind a stock photograph of a barbell and three clicks, which is fatal when the visitor is arriving from Instagram on a phone with a thumb already resting on the back gesture.

Because of where the traffic comes from. A coaching site is opened from a social app, on a phone, on mobile data, often late at night. A page that takes two seconds to paint has lost before it has spoken, and no amount of good design further down the page gets that visitor back.

One voice, the ceremonies, the legal detail in its right place rather than first, and an enquiry that asks for the date. A couple books a celebrant on tone: how this person will sound in front of everyone they know, so the page has to sound like the celebrant rather than like a wedding.

Because they are the same theme. A script font, a slideshow of a wedding that belongs to nobody, and a contact form that asks for a name and a message. That is survivable in most trades and fatal in this one, where the entire purchase is the person: interchangeable pages sell nothing, because being interchangeable is the opposite of what is being bought.

The date, first. It is the one question that decides whether there is a booking at all, and most theme forms never ask it, so the reply chain opens with a question the couple already knew the answer to, and a celebrant spends a week finding out they were never free.

Longer than most trades, in several visits. A couple comes back to the page four times, usually on a phone, usually late, and forwards it to a parent who reads every word. It has to hold up to being read slowly, twice, by people who are already emotional, which is a writing problem before it is a design problem.

It depends on whether the product needs to look considered. A bought theme costs a couple of hundred dollars and arrives carrying somebody else’s layout and somebody else’s page weight, and every other shop that bought it looks the same. Changing its colours does not make it yours. We design first and hand-build into Shopify in Liquid we wrote ourselves.

Because the site is only half the shop and the other half is the inbox. A considered product raises real questions, and they arrive at eleven at night as a direct message from somebody who has read the product page twice. A shop run by one or two people cannot answer those fast enough, and the storefront’s conversion rate is then a measurement of nothing.

It answers the direct messages the owner cannot get to, out of hours, and hands over to a human the moment it should. For F1 Ebikes that is every Instagram DM through ManyChat and n8n, with handoff on two rails and a live queue the owner runs from his phone, so the shop keeps selling while it is closed and nothing is dropped.

Mostly not. Funnels and abandoned-cart email were written for shops with a support team behind them. A two-person shop has a different bottleneck entirely, and it is answering: every message, every night, fast enough that the buyer has not already bought somewhere else.